• (1) Accelerate company progress through iteration and fast decision-making
  • Ex: decisions should not take more than 24 hours to make once essential information has been gathered. If decisions are “one-way doors” then it of course takes longer to gather all essential information.
• (2) Always ask the question (curiosity enlightened the cat)
  • Ex: if you do not understand something regarding customer behavior, just ask a customer.
• (3) Serve the customer, serve society
  • Ex: if Epum does well for the customer, then we can earn income and in turn donate to charitable causes that we believe in.
• (4) Strive for simplicity (Occam’s Razor 🗡️)
  • Ex: if there are two potential solutions and one is simpler, go with the simpler solution.
• (5) Earn trust daily (from customers, partners, and team members)
  • Ex: always take the opportunity to give a customer the best possible advice or service, especially when it is contrary to Epum’s best interest financially.
• (6) By endurance, we conquer (we value persistence)
  • Ex: if we lose a customer, continue to improve the relationship and win their business back over time. If we make a poor product decision, then keep experimenting until something sticks. The Epum team is composed of endurance athletes and we are building for the long-term.